According to Swedish master florist Per Benjamin, floral art is all about emotions. Bringing flowers to the people is translating and communicating emotions, is showing them that the future has always something good and beautiful to offer.
In this book he shares his personal ideas about flowers and creativity. His unstoppable curiosity is his driving force and allows him to find new materials as well as new ways to use the old ones. Per Benjamin is without a doubt one of the greatest ‘technicians’ in the world of floristry. In this book he shows a wide range of arrangements, from the well known playful and colourful, almost kitschy pieces to the more natural transparent, discrete ones. However, they always manage quite easily to draw one’s attention in an elegant, charming way. This updated and revised edition of his very successful monograph Elements (2004) demonstrates how his pieces have stood the test of time and are still very refreshing and relevant.
Why did Per produce a new edition of his book?
” First of all because the original book was sold out and there was still general demand for it. However I did not feel like merely producing a reprint: I wanted to do more than that and add my thoughts and ideas on what has happened during these 15 years and show a mix of both old and new designs. What strikes me is how manu of these “old” designs are very contemporary, even today, and could have been made by me very recently! So I have saved those and added new ones to show who I am as a designer in 2019.”